IN THE ENCOURAGING WORDS OF CELINE DION, "A NEW DAY HAS COME," OR AT LEAST WE HOPE SO FOR THE SAKE OF THE MLB'S CREDIBILITY IN THE FUTURE. THE BEST PART IS THAT IT IS JUST IN TIME FOR THE ALL-STAR BREAK AND VARIOUS HONORABLE EVENTS, LIKE THE HOME RUN DERBY, BEING HELD THIS WEEK.

Indeed, the Major League Baseball Players Association (MLBPA) entered uncharted territory in the business world, and it involves a component that has has been a major hot topic for over a decade. Professional baseball is changing its strategy to incentivize its athletes to steer clear of products that may lead them - intentionally or unintentionally - to breach the collective bargaining agreement (CBA) and place their future in the league in jeopardy.

The MLBPA and Klean Athlete Nutritional Supplements, an NSF Certified for Sport® line, have formed a non-exclusive partnership that is self-described on Klean Athlete's homepage as a "first-of-its-kind partnership designed to optimize nutritional health and well-being of players."

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